The Township of Lower Merion has recently installed a comprehensive Business District Signage Program. This overall signage system has been designed to be readily visible and comprehensive to create a better sense of identity for the Township and its individual business districts. It is also meant to help reduce/mitigate traffic congestion, vehicular and pedestrian conflicts and accidents. The signage is also designed to better assist travelers in identifying various Township municipal lots and buildings, which are also similar in color and design.
Initial funding for this plan came through Community Development Block Grant (CDBG) and PA Dept. of Community and Economic Development (DCED) funding. The 2002 installation of parking lot regulatory signage, street banners, and commercial gateway signs was funded by DCED and matching funds from each participating commercial area. In late 2002, the Township was awarded Federal Transportation Enhancement funding to fabricate and install the wayfinding and parking directional signage portion of this program. The engineered plans were approved by the Delaware Valley Regional Planning Commission (DVRPC) and PennDOT in late 2005. PennDOT awarded the contract, and the signage was installed in 2007.
This multi-layered signage system is comprised of over two hundred signs that enhances the Township’s streetscapes and allows motorists, pedestrians, and bicyclists to better identify the Township’s commercial areas districts and public buildings, including public parking.
There are four primary components of the signage program:
- Township Gateway signs to be placed at the major entrances of Lower Merion Township. The Township’s gateway signs will alert the public as they enter Lower Merion Township;
Business district gateway signs (and street banners) for ten of the Township’s commercial areas (City Avenue was not included). Similar in design to the Township gateway signs, the primary purpose is to promote a sense of individual identity for each commercial area while still providing a consistent look for the entire Township. Individual commercial area gateway signs and street banners have been individually designed so that they compliment the architectural style and color scheme of each district and the designated roadways;
- Wayfinding signs throughout and among the Township’s commercial business districts. This signage directs the public to focal points in each district such as libraries, local government offices, fire houses, train stations, and post offices.
The parking directional signage was installed concurrently with the wayfinding signage and makes it easier to find municipal parking lots;
- Identification signs for Township-owned buildings and public parking lots. This signage compliments the business district signage and will direct users to Township properties and the public entrances at these properties.